Hard Motorsport Products
Then, in 2010 after nearly 15 years as a hardcore BMW enthusiast, he set out to build a personal race car. While tearing apart his mint condition 1997 E36 M3, Adam quickly realized there were a number of industry suppliers making race parts, which needed further custom fabrication in order to correctly fit the car. To Adam this was madness...and HARD Motorsport was officially born.
HARD Motorsport is focused on engineering quality products for a zero-hassle installation process, making sure there is absolutely little to no fab work required. Today, HARD Motorsport is innovating for perfection in a market where others have simply accepted the mundane. The HARD Motorsport goal is to build a product line focused on innovation and unmatched engineering quality for the BMW racing community. We proudly produce our parts in the U.S.A. and ship world wide. In engineering, product development, sales, marketing, and customer service the same values that sparked the start of the company continue to drive each HARD employee, every day.